I’ve had my domains parked with one of the big administrators for quite a while now but despite seeing a good few clicks registered over the last year or so I’ve not yet been paid anything as the earnings have not reached the payment trigger point. So, I decided to take a look at the performance and CPC that I had been experiencing.
It wasn’t good news. My average CPC was coming in at just £0.03 across all domains. Alarm bells well and truly ringing!
I have to say that I find it staggering that I get paid only £0.03 on average from each of my clicks. This leads me to believe the following may be happening..
- Non-relevant ads are being displayed. This is highly likely as the parking pages are not really optimised in my opinion.
- My parking administrator may not be being particularly generous with the revenue they are ‘sharing’ with me.
This is not pleasing and seeing as I have a good knowledge of websites and WordPress I’ve decided that it’s time to quit my administrator and develop a parking page of my own which I am sure will outperform these current results.
So, that’s my next challenge..
Create a parking page of my own which can be easily used to park existing and new domains. The parking page / site will need to tick the following boxes.
- Use a WordPress theme which is not charged on a per site basis i.e. no matter how many parked ‘sites’ I create the price for the theme will be a one-off amount.
- The process of setting up a site, installing WordPress and adding the content, picture(s) and ads must take no longer than 10 minutes to carry out.
- Reusable ads must therefore be used i.e. same ad code on every site and then report by site to monitor all views, clicks, CTR, CPC etc.
- Must be a mobile responsive theme or one that can have a child theme added with ease in future to allow mobile responsiveness.
Check out my next post on creating my own parking page to see how I got on.