Before investing in any more descriptive domain names I need to find a reliable way of estimating their potential direct type in traffic. Not getting this right will mean that I’ll over-expose myself on renewal fees which needs to be avoided.
Having searched the internet for ways to calculate this kind of thing I found that most formulas that have been discussed were very generalized and I wasn’t sure that I could rely on making such assumptions when it came to my domains.
On the whole, the general consensus seemed to be that a domain will get around 1% of monthly exacts by way of direct type in traffic.
I’m guessing plenty of people have tested this out and that this was the most common conclusion. Still, that doesn’t really help me as I don’t want to take any chances with this and would rather try and get an actual feel for it by running my own analysis. Furthermore, I’d like to get a real understanding of the effect of different types of domains on the type in traffic received.
So, my next project is to kick off my own type in traffic estimator testing and I’ll be looking at the effect of the following on type-in levels:
- Number of words in the domain name
- Number of letters in the domain name
With some in-depth investigation into the above, I hope to be able to come up with some useful metrics to help me in assessing domain names and working out if they will be profitable when parked using my DIY Domain Parking template.
As these will most likely be fairly long posts, I’ll divide them up into separate parts for ease of digestion! You can check these out by following the links below:
- Type in Traffic Estimator Analysis – Part 1 – Introduction
- Type in Traffic Estimator Analysis – Part 2 – Number of Words
- Type in Traffic Estimator Analysis – Part 3 – Number of Letters
- Type in Traffic Estimator Analysis – Part 4 – Conclusions
I hope you find these useful and would really appreciate your comments on each of the posts.
original image from hallicious
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